Sometimes a marketplace will tell us, it’s not important to them what happens once their customers leave the platform. Once they’ve made the connection between a freelancer and a client, their work is done. Getting involved in any part of the project means getting their hands dirty, so they completely avoid contractual matters or payment.
Marketplaces are springing up everywhere, in every industry and for every niche imaginable. Offering a complete solution that manages the entire customer experience is key in providing the kind of value that attracts customers. Imagine if Airbnb refused to manage payments because it was too complex. Effectively managing a customer’s experience is a challenge, but it’s important to get this right. Some out-of-the-box solution just doesn’t cut it, it has to be tailored exactly to your needs.
That’s why the most successful freelance marketplaces offer tools to keep their freelancers and clients coming back. Platforms like UpWork streamline the entire project process from placement to payment, drastically reducing the margin of error. Upwork doesn’t run the risk of losing a frustrated customer because a freelancer can’t invoice properly, nor an unhappy freelancer because they weren’t paid on time. Work management, communication and payment tools are built into the process, offering significant value and ensuring a high level of security and satisfaction for parties.